Thanksgiving Cards For Clients: 4 Reasons To Send Them

Most companies understand the value of mailing business holiday cards: brand visibility during peak season while people are earnestly opening their mail boxes is a big deal. What many companies don’t know, however, is the missed opportunity of mailing out business Thanksgiving cards for clients. Showing gratitude is no small gesture and it’s certainly not one your customers and employees will forget any time soon. A simple thank you goes a long way and while sending business thank you cards throughout the year is always a good idea, Thanksgiving is the perfect opportunity to share your gratitude.

Before you take off for the holiday break be sure to get your Thanksgiving business cards ready to go. You can always schedule your cards well ahead of time so you don’t have to worry about this task during the busiest season of the year.

What to write inside your Thanksgiving business cards?

Composing a message for your Thanksgiving cards for clients can be tricky. Especially in a year like 2023 where you should definitely acknowledge the hardships many of your customers are experiencing without being depressing. Because let’s be honest, nobody needs more of that (especially during the holidays). 

The same tips and tricks that apply to your business holiday message applies here, but the main things to remember are: 

• Keep it short.
• Acknowledge the elephant in the room — aka the ongoing hardships for many folks dealing with COVID
• Keep the focus on gratitude and a positive future.

Using Postable to mail your Thanksgiving business cards means you can use a template for all your recipients and then customize each Thanksgiving message further using the Carbon Copy tool. Oh, and Postable will mail your cards for you (if you’d like, of course)!

Tips for sending company Thanksgiving cards

Send your Thanksgiving cards for business clients on time.

Unlike other business holiday cards, late company Thanksgiving cards don’t quite have the same effect. If a client receives a business Season’s Greetings card in early January — it’s not a big problem. Many people will even appreciate the late holiday card. However, Thanksgiving cards received mid-December just don’t have the same effect. If you’re going to send Thanksgiving cards for clients, try to get them either scheduled well ahead of time or get them in the mail about 7-10 days before the holiday (the post office won’t be delivering on Thanksgiving so it’s better that they arrive a day or two early).

Don’t try to be too salesy.

While sending Thanksgiving business cards is a great opportunity to grab your customers’ attention just in time for the highest sales season of the year, you don’t want your cards to appear sleazy. That totally defeats the effort of sending a card showing your gratitude. Simply putting your brand in front of your customers and associating it with something your clients can appreciate will serve the purpose. If you normally email your list with 25% off coupons — skip this practice in your Thanksgiving card.

Send a Thanksgiving card to the assistants.

Especially those assistants that work with your most important clients. These people are the ones usually responsible for setting meetings and forwarding messages. It’s always a good idea to show your appreciation for them separately with their own company Thanksgiving cards — it will likely pay off in the future.

Not sure why sending Thanksgiving cards for clients makes good business sense?

Here are four good reasons to keep in mind when deciding whether sending Thanksgiving cards for business clients is the right move for you.

1. The start of the holiday season is ripe with opportunity for early holiday revenue

Let’s get straight to the point. Thanksgiving marks the beginning of peak season for many companies. Consumers have created their season’s shopping list and are already on the prowl for the best deals. To avoid perverting the American holiday that’s all about gratitude, don’t use Thanksgiving to blatantly sell your products. Not only is that in poor taste, it may very well backfire and turn your customers away. 

BUT sales are definitely one of the main benefits of mailing out your business Thanksgiving cards for clients. While showing your gratitude, you’re inevitably going to be placing your brand in front of potential customers. Holiday marketing will likely begin well before Thanksgiving even graces us with its presence so your clients will have already been bombarded with deals upon deals. 

So instead of using your Thanksgiving business cards as a blatant tool for selling, you can build your brand loyalty by simply expressing gratitude and kindness. Consumers remember this type of brand behavior and repay it with their loyalty.

2. Customer retention

Let’s pretend Thanksgiving isn’t the beginning of the highest shopping season of the year. The core of customer retention marketing is all about creating and maintaining relationships with your customer base. What better way to foster a strong relationship than to show gratitude? Customers want to shop and be associated with brands that have human qualities. Sending company Thanksgiving cards is especially important for online businesses where the human connection is missing from the customer experience interaction.

3. Thanksgiving cards for clients have an element of surprise

As we mentioned, most companies have already gotten on the holiday card bandwagon. Rightly so. However, not nearly as many companies send Thanksgiving cards – for employees or clients. Your company will likely be one of a few cards that your recipients will receive.

Everybody expects a full mailbox during December, but a card in the mail before the season hits the fan will likely land as a surprise. With that said, sending business greeting cards just about any time outside of Christmas will stand out. Combining the element of surprise with the human aspect of your brand for Thanksgiving will serve as a double whammy.

4. Focus on your brand

Not only will the surprise factor be much higher — and who doesn’t want to delight their customers with a surprise — but you’ll also benefit from a concentrated attention. Once December comes around, consumers will be sorting through a bunch of holiday cards — both personal and not-so-personal company cards. Their attention span will be divided and your job to get your company’s holiday card to stand out will prove to be tougher. On the other hand, if you send Thanksgiving business cards, your clients won’t have their attention span divided since your card will likely be one of a few.