60 Holiday Messages to Clients: Crafting the Perfect Seasonal Greeting

Drafting business ‘thank you’ Christmas messages is time consuming. It’s all about finding the balance between efficiency and personalization. So, if you’re already considering your business holiday card ‘thank you’ messages for 2024, we can’t blame you. 

Thinking ahead of the game is what brought you success and preparing those business holiday cards ahead of time is always a wise choice. Before we know it, the holiday season will be among us anyway. And this year we’re especially excited to welcome the holiday lights and warmth that comes with it! 

2024 hasn’t exactly been the smoothest of rides, which is why you should offer thanks to those that have supported you professionally and personally.

In this post, you’ll find everything you need to draft, edit, and finalize the perfect business ‘thank you’ Christmas card message for your company and clients. We know the importance of staying consistent with your brand voice when it comes to communication and building customer relationships and we’re here to help you do just that with your holiday cards.

Save your business time & money with real business holiday cards, addressed and mailed for you.

How to get the most out of your business holiday card messages in 2024.

It’s hard to know what to include in a holiday card message when you’ve got so little room and so much to say. You don’t want to write an overly complicated message or avoid not saying what needs to be said — especially in the current global environment.

Your messaging, like the rest of the card, should reflect your overall branding. Think about how all the elements of your business holiday card come together including everything from the design on the front, to the message on the inside and even the font that you decide to use. Understand how you’d like to approach this year’s holiday messaging across platforms and then use that as a guideline for making these decisions.

Regardless if your company has a casual, silly, or more of a formal brand — all business holiday cards should have a few things in common. Here are a few tips to keep in mind.

Draft your business holiday message short.

Firstly, holiday cards aren’t full-sized letters. They tend to be smaller in size and so the length of the message should be composed with this in mind. The more you write, the smaller the font will need to be. You don’t want your recipients squinting their eyes in order to read your message.

You may have a million things you’d like to share with your customers. We totally get it. But avoid making your business holiday cards a novel. Make it short and sweet. Keep their attention long enough to let them know you’re grateful for their support throughout 2024 while still leaving enough space to offer your best holiday wishes.  

Keep your business holiday message holiday-unspecific.

Secondly, unless your company centers around a certain clientele and you know for sure all of your clients celebrate the same thing, keep it generic. This way you’re not isolating any of your customers. A seasons greetings can be general enough with ‘Happy holidays’ or ‘Warmest Wishes.’

Keep your business holiday message personal.

Ok so generic AND personal? Yup. It’s totally doable. When we say generic — we mean the holiday in question (see the note above). When we say personal, we mean the messaging itself. The best gift that snail mail provides businesses is this ability to create a relationship with your customer base that isn’t possible via digital mediums.

This is especially important for online businesses where the human to human interaction is missing. Make your business holiday card message personal by addressing it to each individual person’s name, keeping the general tone close to your overarching 2024 holiday theme, and using a sign off that’s unique.

Did you know you can mail really nice business holiday cards directly to your recipients in minutes? Postable will print, address, and mail them for you… Right now.

Keep sales-y language out of your business holiday card.

While the holidays are usually the sales peak season and you’re particularly hoping to regain some momentum after the last two years, your business holiday cards shouldn’t be the place where you push a hard sell. This is your chance to really connect with your clients; don’t abuse that opportunity with salesy language. 

By simply reaching out to your clients with a personal holiday card, you’re placing your branding in front of potential sales. You’re selling without coming out and saying BUY THIS.

And while discounts and other marketing tactics work well with things like email marketing — consider keeping them out of your business holiday cards. 

Let your customers know you’re involved in the community this holiday season. 

It is very easy for consumers to see through the veil of faked empathy. More and more consumers consider the types of companies they want to support. Making an honest effort to get involved and help your community will not only benefit your company and the people in the surrounding communities (remember, we’re all in this together) but can also give your clients an additional reason to support your business during the 2024 holiday season (and beyond in 2024). 

If you’ve made plans and are actively getting involved, make sure to let your clients know in the messaging of your business holiday card. Definitely don’t write a novel about how gracious you are, but do highlight the work your company is putting into your community with a one liner. 

Remember the tip about writing a novel: don’t.

Be authentic in your business holiday card messaging. 

This cannot be overstated enough: do not try to fake empathy. Being real with your customers in both your broader messaging across platforms and especially within a personal business holiday is absolutely a must. 

Maintain the conversation going beyond the holiday season.

Undeniably, a holiday message iss an opportunity to show your customers that your business has the capacity to adapt to the changing environment by opening up channels for further conversations. Let them know your plans for the new year and how your company is prepared to continue to meet their evolving needs.

Though if your company is choosing to mail business new years cards instead of holiday or corporate Christmas cards to clients in 2024, the new year cards would be a great opportunity to highlight your efforts to meet their needs in 2025. 

business holiday card with photo

How to start the message in your business holiday cards.

There are a few different options in the ways you can address your clients.

If you have the name of each customer, you’ll want to address them personally from the get-go.

  • ‘Dear Joe,’

If your branding is a little less serious, you may want to address your cards directly to the recipient’s first name by skipping the ‘dear’ (if it aligns with your branding).

  • Joe,

If your brand is more formal, address your cards to your recipient’s last name and use a title.

  • ‘Dear Mr. Smith,’

If for you don’t have the recipient’s first name you can replace this with ‘valued customer’ as the last possible option. It’s less personal and may result in the message feeling cookie-cutter and distant.

  • ‘Dear Valued Customer,’

[Pro tip: Use the Postable Carbon Copy tool to easily customize each recipient’s first name while using the same master message. Save time without sacrificing the personal touch.]

The actual season’s greeting! How to wish your customers a happy holiday in your cards. 

So, still unsure how to actually wish your customers a happy holiday? We got you. Here are some short tidbits to get your thinking wheels moving on what to write in your message. 

Remember to add your personal touch to these holiday messages.

Traditional business Christmas card salutations

  1. Sending you the warmest greetings and warmest wishes this holiday season.
  2. Peace on Earth. Wishing you all the wonderfully joyous greetings to you and yours this holiday season and the upcoming new year.
  3. The year may be coming to an end, but our work to make your life easier never stops. Wishing you and yours all the best here at [company name] and look forward to serving you in the near future.
  4. Happy Holidays!
  5. Best wishes to you and yours from everyone at [company name].
  6. Happy holidays and best wishes for the new year!
  7. May the joy of the holidays be with you in the upcoming year.
  8. Cheers to a season filled with warmth and comfort!
  9. All the best for the new year!
  10. ‘Tis still the season to give you a big ole’ thank you. Happy holidays!

Christmas ‘thank you’ messages for clients

  1. Thank you for being a part of the [Company Name] family. We appreciate your business and look forward to supporting you in the next year.
  2. Happy holidays, we’re thankful for your business!
  3. Cheers to a happy new year from everyone at [company name].
  4. Thank you for your continued support and business. We look forward to serving you in the upcoming year.
  5. It’s more than business, it’s a connection. We’re thankful for our working partnership. 
  6. You’re our favorite client, it’s true — Thanks for being so great. From the team at (company name)
  7. The more the merrier! Thank you for working with our team and bringing instant cheer.
  8. Merry Christmas! Your business is the best gift we could receive. 
  9. Feeling grateful for your presence and presents!
  10. You deserve all the success and thanks in the world. 

Business ‘thank you’ Christmas messages for employees

  1. ‘Tis the season for showing thanks and connecting with each other.
  2. This year would not have been a success without you! Thanks for being part of the team. 
  3. We wish you all the success and relaxation you deserve. We’re grateful for your hard work. 
  4. From everyone at (company name), we appreciate your hard work and dedication — happy holidays!
  5. See you next year! Keep up the good work. 
  6. Sincerely and from the bottom of our hearts, we hope the new year brings you peace, love, and joy. Merry Christmas.
  7. We’re grateful for all that you do, Merry Christmas!
  8. We can attest to your year-long hard work. So, enjoy the break with your loved ones and relax — you earned it.
  9. May peace and love bless your life and loved ones like you’ve blessed our business. Happy holidays.
  10. Our company would not be where it is today if not for your hard work. Merry Christmas and cheers to you!

‘Thank you’ quotes to use in business Christmas cards

  1. “When we give cheerfully and accept gratefully, everyone is blessed.” — Maya Angelou
  2. “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – President John F. Kennedy
  3. “Silent gratitude isn’t much use to anyone.” — Gertrude Stein
  4. “Joy is the simplest form of gratitude.” — Karl Barth
  5. “The roots of all goodness lie in the soil of appreciation for goodness.” — Dalai Lama
  6. “No duty is more urgent than giving thanks.” — James Allen
  7. “We learned about gratitude and humility – that so many people had a hand in our success.” — Michelle Obama
  8. “Rest and be thankful.” ― William Wordsworth
  9. “To get the full value of joy you must have someone to divide it with.” ― Mark Twain
  10. “Attitude is a little thing that makes a big difference.” — Winston Churchill

Simple business ‘thank you’ Christmas greetings

  1. Merry Christmas and many thanks for your hard work!
  2. Happy holidays to you and yours. 
  3. Wishing you nothing but peace, love, and joy. 
  4. Happy Christmas, (employee name)! We’re grateful for your effort.
  5. Enjoy the break, time for a well-deserved moment of relaxation. 
  6. Happy New Year! Keep up the good work. 
  7. Season’s greetings from your grateful team members. 
  8. We appreciate you and this holiday break! Right?
  9. Here’s hoping the best employee has the best Christmas.
  10. Peace on Earth and in your home!
  11. We’re so thankful for all the amazing work you do! Merry Christmas. 
  12. Our success is your success, embrace the holiday cheer. 
  13. Sending you warm wishes and plenty of thanks for being a part of our team. 
  14. We wish you a merry Christmas and a happy New Year!
  15. From everyone on the team, have a wonderful Christmas. 
  16. We appreciate you so much. We hope you have the best holiday. 
  17. Our team couldn’t let the holidays pass without telling you how much we appreciate you. 
  18. Here’s to a fresh start and continued success in the new year!
  19. Merry Christmas to the most wonderful teammate during the most wonderful time of the year. 
  20. Thank you, thank you, thank you and have a merry, merry, Christmas!

Fortunately, that should be enough to get you started. And remember if you want to save yourself time and hassle, you can use the Postable tools available to easily send your business holiday cards in minutes. Postable will print, address and mail all of them out for you. 

Checkout all of the business holiday cards here.

business holiday greeting card