Postable for Business

Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting more attention to building real relationships with existing customers should be a no brainer. With these figures in mind, every business should invest in a strategic approach to creating stronger relationships with their existing customer base. And yet there may be some marketing tactics that even the most skilled customer retention managers may be missing out on. And here, we’re touching on six such tactics, all of which allow businesses to build bridges IRL rather than sticking to digital interactions. Business greeting cards are underutilized despite high performance. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.

You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level.

Here are 6 IRL touch points to increase customer retention — that you might be missing out on.

Expressing gratitude to your customers, employees and partners is key to building business loyalty and sustaining solid business relationships. This is especially true as consumers consider their connections to the brands they interact with and ultimately support. And although tacking a ‘Thanks much’ to the end of an email is good form, it certainly doesn’t replace the need to send a formal hold-in-your-hand thank you for your business note. We know a thing or two about business thank you notes as we’ve continued to help hundreds of businesses every year to increase customer retention with gratitude. There’s a certain art to writing the perfect thank you for your business note without sounding generic or sale-sy. We’ve got the details all mapped out so you can be sure to harness the power these tiny little cards wield in the world of business relationships. 

If you own or manage a business of any size there’s a good chance you already appreciate the importance of having multiple touch points with your customer base. Whether that means running ads on social media and Google or reaching out via an email marketing campaign — you’ve likely already built a steady stream of touch points. Sending business birthday cards serves a similar function with a few added benefits that we think make this form of ‘advertising’ less superficial (when done right) and thus more effective. This list provides office administrators, marketing managers and small business owners alike 6 great reasons — as well as pro tips to getting the most out of your birthday campaigns — to sending business birthday cards.

Real estate agents, like any small business owners, are always on the lookout for the best way to stay in touch with their past, current, and future clients. And for good reason. With so much competition you have to make your business stand out in a crowd of many. While e-mail marketing can be a great way to keep your Realty business out in front of your clients, it’s not exactly earth shattering. The minute the delete button gets clicked, all memory of your branding gets wiped away. E-mail marketing is king until it’s not.

Sending real physical snail mail is a great compliment to email marketing; adding that personal touch that’s lacking in an e-mail. Creating and developing personal relationships with clients is the best way to ensure you and your business stay on top of their minds when your services are needed. Of course we’re talking about customer retention here and the root of all customer retention tactics is the process of nourishing an already existent relationship. There are few things as personal nowadays as snail mail.

Need to mail out thank you cards to clients and colleagues? Want more control over mass mailings and automation? Postable’s business solutions are here to help. Check out these 6 tools that are making mailing cards for your business easier.

Postable prints, addresses & mails out really nice cards for you.

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