Tips and Tricks Archives

6 IRL Touch Points to Increase Customer Retention (that are not email)

By Leslie W • Last updated at April 13, 2022 5 Comments

Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting more attention to building real relationships with existing customers should be a no brainer. With these figures in mind, every business should invest in a strategic approach to creating stronger relationships with their existing customer base. And yet there may be some marketing tactics that even the most skilled customer retention managers may be missing out on. And here, we’re touching on six such tactics, all of which allow businesses to build bridges IRL rather than sticking to digital interactions. Business greeting cards are underutilized despite high performance. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.

You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level.

Here are 6 IRL touch points to increase customer retention — that you might be missing out on.

Thank You for Your Business: Message Samples & Missed Opportunities

By Regina P • Last updated at May 31, 2022 4 Comments

Expressing gratitude to your customers, employees and partners is key to building business loyalty and sustaining solid business relationships. This is especially true as consumers consider their connections to the brands they interact with and ultimately support. And although tacking a ‘Thanks much’ to the end of an email is good form, it certainly doesn’t replace the need to send a formal hold-in-your-hand thank you for your business note. We know a thing or two about business thank you notes as we’ve continued to help hundreds of businesses every year to increase customer retention with gratitude. There’s a certain art to writing the perfect thank you for your business note without sounding generic or sale-sy. We’ve got the details all mapped out so you can be sure to harness the power these tiny little cards wield in the world of business relationships.

6 Reasons to Send Business Birthday Cards

By Regina P • Last updated at February 22, 2021

If you own or manage a business of any size there’s a good chance you already appreciate the importance of having multiple touch points with your customer base. Whether that means running ads on social media and Google or reaching out via an email marketing campaign — you’ve likely already built a steady stream of touch points. Sending business birthday cards serves a similar function with a few added benefits that we think make this form of ‘advertising’ less superficial (when done right) and thus more effective. This list provides office administrators, marketing managers and small business owners alike 6 great reasons — as well as pro tips to getting the most out of your birthday campaigns — to sending business birthday cards.

You’re Engaged! Now It’s Time To Talk Finances

By Regina P • Last updated at April 12, 2018

Recently engaged? Congrats! But before walking down the aisle, it’s essential for you and your fiancé to be on the same page when it comes to finances. It can be very easy to get swept up in the fun details of planning a wedding, but there are a number of marriage logistics that are important to discuss, including finances. Weddings are expensive, and might be one of the biggest events you plan together as a couple.

Not to worry! Earnest, a financial lending company, breaks down the real cost of getting married. Here, they’ve broken down 5 important topics for all newly engaged couples to address — sooner than later. Don’t be blindsided and prepare for how much you’ll be spending! Continue reading

How to Easily Mail Birth Announcements & Other Tips for New Parents

By Regina P • Last updated at March 29, 2019 1 Comment

Being a brand new parent is hard work. Sleeping becomes a priceless commodity, daily tasks are no longer looked after and a whole bunch of other things that nobody tells you about. You’ll probably find yourself having to schedule in time for things that typically just happened — eating, for example. Needless to say, mailing out a set of cards to introduce your newest family member — aka the star of your show — takes a back seat to things like showering. At the same time, you want your family and friends to meet the new little human. Birth announcements don’t have to take up all of your very precious time. Being a new parent is hard work. No need to make it even harder. Although we haven’t found any hacks to changing diapers, we do have a pretty neat hack to sending your birth announcements. Continue reading

10 Wedding Photography Tips For Brides & Grooms (From Wedding Photographers)

By Regina P • Last updated at June 10, 2022 4 Comments

As a bride (and/or groom) you’ve got plenty to think about as the big day approaches. That’s why we’ve compiled these 10 wedding photography tips from expert photographers that will allow you to get the most out of your wedding photos. The decorations will be tossed, the flowers will die and the dress will be stored, but the wedding photos will hold the memories that will last a lifetime. While you’re preparing for the big day, it can be easy to get overwhelmed planning the wedding and forget to think about your wedding photography in detail. But you don’t want to overlook this important aspect of your wedding day. Other than providing you with a lifetime of memories, these photos often serve tangible purposes. Engagement photos are used on Save the Dates and similarly, wedding photos are used on wedding thank you notes. Not to mention, wedding photography is not a mere drop in the budget bucket so you’ll definitely want to put some thought it prepping for them.

#1 Challenge in Planning a Wedding According to Wedding Planners

By Regina P • Last updated at December 13, 2021 3 Comments

Planning a wedding is no walk in the park. If you’ve started your own wedding planning then you know exactly what we’re talking about. And though every wedding is like a snowflake — completely unique — the planning process tends to bring up very similar challenges. And while Postable can come in real handy when it comes to collecting mailing addresses from your guest list, there are just some tasks even we can’t hack. But don’t take our word for it: we asked professional wedding planners all around the country to tell us about their number one challenge when planning a wedding.

Loser drops the wedding cake during the wedding ceremony

What Makes Postable’s Address Book So Easy to Use?

By Regina P • Last updated at April 10, 2019 10 Comments

The rumors are true. Postable’s free online address book really is THAT great. In the age of all-things-digital, having an online address book can come in real handy. Think you’ll never need someone’s physical mailing address? Think again. How will you send that personal birthday card or send out those thank you notes for your kid’s latest birthday party. Surely you don’t think sending a quick text message on your mom’s birthday is going to cut it? Or think posting a giant ‘Thank you’ on your relative’s Facebook walls is sufficient? Personal birthday and thank you cards are kind of a must. Sending snail mail is all part of being an adult, but collecting and organizing mailing addresses doesn’t have to suck. On that note, sending snail mail can be as easy as sending an email with Postable. Just pick a card, write your message, choose your recipient from your handy free online address book and click send. Postable does the rest. Yes. It’s that easy. Continue reading

New Refer A Friend Program!

By Regina P • Last updated at May 24, 2019

You can now share your love of Postable with your friends and family and get free cards! Yay!

Send your friends your personal promo code and when they register and spend $20 you’ll both get $5 of credit! The more friends that use your promo code the more money you’ll get.

To find your personal promo code login to your Postable account

5 Reasons to Schedule Your Holiday Cards Right Now

By Regina P • Last updated at November 1, 2024

You may not be thinking about holiday cards just yet. October is still chugging along and Halloween is just around the corner. You’re probably still in the mindset of thinking you’ve got about a million years before you even have to begin thinking about the holidays. There’s a bunch more life you’ve got to get through before the holiday list even begins to make it’s way into the fore front of your mind. Are we getting closer? Why would you wan to think about holiday cards right now?

Well, we’re the kind to think ahead and the idea of dealing with holiday cards *during* the holiday rush gives us the willies. There are about a million other things we’ll want to be doing during the festivities. Like decorating Christmas trees and hosting dinner parties and drinking endless egg nog and baking cookies and the list can go on. The holidays are the most exciting time of the year. Surely you actually want to enjoy them and spend your time doing fun holiday things like eating cookies. Who doesn’t like to eat cookies, right?! While sending holiday cards is totally awesome — really really awesome — we still stand by the idea of scheduling them early one.

Why hold off on doing your holiday cards for the busiest time of the year when you can take care of them now without sacrificing quality? You can literally schedule your holiday cards in like 5 minutes without even leaving your couch. (How to schedule your holiday cards <—)