Every business owner knows the importance of maintaining & growing existing customer relationships and marketing to new potential clients. One of the most important parts of any business’s marketing or customer retention campaigns is branding. Without a clear brand, your customers — both old and new — have nothing to connect you to. If you’re running or marketing for a small business, chances are your first step was to come up with a brand that’s true to the company. And with a brand comes a logo that helps people distinguish your business between all the others. You’ve likely placed your logo anywhere and everywhere that your company information appears — the business website and business cards. And now you can easily place your logo on the front of your business greeting cards.
Congratulations Messages: How to Write a Stellar Congratulations Card
Congratulations messages are all about praising someone’s achievements — whether it be a personal one like an engagement or a professional one like a promotion. So as long as your congratulations message is sincere– there’s really no wrong timing for a congrats card. Heck, if your aunt Susan was giddy about growing her first tomato in her brand new veggie garden, why not send along your congratulations. After all, growing food is kind of a big deal!
Friendship Card Messages: Nice Things to Write in a Card For a Friend
Friendship card messages along with card designs that really speak to the nature of your friendships is the perfect little surprise that will show your friends just how special you think they are. Nice things to write in a card for a friend aren’t always at the tip of our tongues so maybe you’re looking for some inspiration. Luckily, here at Postable we’re experts on writing just about every greeting card imaginable. In this post, you’ll find everything you’ll need to write the perfect friendship card message that not only matches who you are as an individual, but will also be the perfect reflection of your unique friendship.
25 Summer Party Ideas to Try Before Summer is All Gone
Looking for summer party ideas that are unique and out of the box, but still totally doable? We got everything you’re looking for right here. Summer doesn’t last forever so hosting a summer party before fall shows up is something you definitely will not regret. Regardless of whether you have private space indoors or outdoors or if you want to host your summer party in a local park, we’ve got the ultimate summer party ideas that are sure to create some stellar sunshine-filled memories.
20 Questions with E. B. Goodale
image from E. B. Goodale’s Instagram
E. B. Goodale is an illustrator and printmaker who fell into the world of stationery by accident. Her love of running presses has brought her through several fine letterpress shops who have nurtured her love of design and all things old and papery. Her designs have been featured in Real Simple Magazine, Stationery Trends and on blogs such as Thistle and Plum and Creature Comforts. She lives and works in Somerville, Massachusetts. Continue reading
13 Cat Greeting Cards For Feline Fanatics
We all have friends who’d rather snuggle up with their cat than leave to do just about anything. That one friend who spends all of their extra money on cat nip and gourmet cat food. Or maybe they don’t even have a cat of their own, but spend all their free time day dreaming about it. Scrolling through endless funny cat videos is their favorite afternoon activity. Whatever the scope of their feline love — we all have someone in our lives that fits the bill. Whether you’re a cat person yourself or align more with the puppies (because puppies make the world go round) — sending cat greeting cards is an easy way to make your cat loving friends smile.
6 IRL Touch Points to Increase Customer Retention (that are not email)
Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting more attention to building real relationships with existing customers should be a no brainer. With these figures in mind, every business should invest in a strategic approach to creating stronger relationships with their existing customer base. And yet there may be some marketing tactics that even the most skilled customer retention managers may be missing out on. And here, we’re touching on six such tactics, all of which allow businesses to build bridges IRL rather than sticking to digital interactions. Business greeting cards are underutilized despite high performance. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.
You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level.
Here are 6 IRL touch points to increase customer retention — that you might be missing out on.
Continue reading7 Reasons Kids Should Send Thank You Cards (From the Experts)
Should kids send thank you cards? It’s no secret that sending thank you cards is a task every adult should be doing. Writing thank you cards for occasions like weddings and baby showers is a must. Follow up thank yous for job interviews and birthday gifts, the practice of sending business thank you cards for things like referrals, as well as the occasional thank you note for a helpful hand– these are a constant in most adults’ lives. Does that mean the skill of writing thank you notes should be taught at an early age?
Kids pick the design and write the message while Postable prints, addresses, and mails them directly to recipients.
9 Get Well Soon Cards That Will Actually Make Them Feel Better
Ok so we can’t guarantee these get well soon cards will *actually make someone feel better, but they’re so darn nice to look at that it’s very likely these cards will help aid the process. The first step (of many potential steps) to making someone you know feel a little better is to send a nice get well soon card. No, a text is not going to cut it and while sending a long message via Facebook Messenger is nice — it still doesn’t carry the same impact. A lovely hold-in-your-hand card has a unique way of letting your person know that they’re in your thoughts. It takes a bit more effort to send an actual card as opposed to sending an email or a text message. Of course it doesn’t have to be THAT intensive (Postable can print, address and mail your card for you).
14 Miss You Cards to Send Your Long Distance Best Friends
You’ve shared some of your proudest moments with your bestie and now they live miles and miles away. So many miles, in fact, that it’s impossible to see each other every day the way you’re used to. Actually, you haven’t seen each other in months or maybe even years — but your friendship is still as strong as ever. Friendships like these don’t come around often so it’s up to you (and your best friend) to keep in touch and keep the friendship going. What could you possibly do when you’re miles and miles (and miles) apart? For starters, you should let your bff know just how much you miss them. It’s the most obvious thing to do. Sending I miss you cards is the perfect way to start a long distance conversation — or even start pen pal-ing with each other! Either way, sending miss you cards will brighten your best friend’s day and you can have fun picking out the right card.
