How to Write Real Estate Thank You Notes

What to say in a real estate thank you note isn’t necessarily common knowledge. And though you’ve written plenty of thank you notes in your life (we hope), there’s a chance you’ve found yourself feeling a little flustered this time. Experience in the real estate business is key to mastering this niche skill. Perhaps you’re just starting out; or you want a refresher; or you’re in need of an inspirational boost. Whatever the case may be, we’re here to help you write a great real estate thank you note. We’ve asked those working in the real estate industry for their advice on writing just about every type of real estate thank you note you would need in this business. Below you’ll find example templates you can use for yourself (though do take the time to tweak them into your own) as well as general strategic tips to help make you a pro.

Keep scrolling or jump straight to a specific real estate thank you note template:

To a seller homeowner
To a buyer as the agent
From buyer’s agent after difficult closing
After finding an amazing deal for client
If you did not secure the listing
To former client after they’ve given you a referral
After showing your client’s home
When they’ve selected you as their buyer’s agent
After close of escrow
After you’ve met with a FSBO
After a client attends your virtual event
Thank you TO a realtor
General strategic tips to writing real estate thank you notes
Other times to stay in touch

How do you write a thank you note to a seller homeowner?

Congratulations on selling your home! It was an honor helping you navigate through this milestone. Your business is greatly appreciated and I just want to drop a quick note on how grateful I am for your trust in me. My door is always open for you and your future real estate needs. Please don’t hesitate to call me if you need my service.

PS. Referrals are the highest commendations you can extend and I promise to do my best should you refer friends and family to me. 

Sample template by Bob Scott, Founder of Sell Land:

How do you say thank you to a buyer as the agent? 

Hi (Buyer’s name),

I want to give you my heartiest congratulations on buying this beautiful property. I hope your new home lives up to all your expectations. You are beginning such an extraordinary journey, and I would like to thank you for making me a part of it! 

I had such a delightful experience interacting with you. If you need any assistance with future listings, please do not hesitate to get in touch. I am always here to address any concerns or queries. 

Take care, 
(Agent’s name)

Sample template by Liz Hutz, a real estate expert, investor & the Co-Owner of Cash Home Buyers North Carolina:

Example thank-you note from buyer’s agent after a difficult closing:

Thank you very much for trusting us to help you buy your new home! Yes, it was a little rocky but in the end, we met the goal: buy a home in the Riverside area under $700K. You should be proud of yourselves for the determination! 

Sample template by Ryan Waller, Realtor with GuelphToday 

Rationale: Acknowledge the difficulty, remind the client of the end goal and congratulate their success.

Example thank-you note after finding a buyer an amazing deal:

Dear Mr./Mrs. __________,

It was such a pleasure working with you on your home purchase. I am so happy we were able to find the perfect buyer, and everything went smoothly! Thank you for your time and patience as we navigated through this process – it made my day knowing that we found an end goal everyone is happy with. If there’s anything I can do in the future, please don’t hesitate.

Sample template by Paul, Principal at Independent Property Group Gungahlin:

How to write a thank-you note to the homeowner if you do not secure the listing?

Hello [Client’s Name],

I sincerely thank you for having a meeting with me and reviewing my services. While it didn’t work out this time, it was a pleasure to meet you. My goal is to provide my customers with the highest quality service and to provide guidance regarding market developments and changes. Please know that I am always happy to help you in the future if you require it. I wish you all the best in your future endeavors.

Thanks,

[Your name]

Sample template by Isabel, Real Estate Broker and Owner of RE/MAX Ocean Surf and Sun:

Example thank-you note to former client after they give you a referral:

Dear [Client’s Name],

I am writing to express my heartfelt gratitude for referring [Name of Referral Lead] to my company, [Name of Business]. I sincerely appreciate your trust in my abilities and am honored that you chose to endorse me. Referrals are the lifeline of my company’s growth, so it was very generous of you to put your faith in me.

Kindest regards,
[Your Name]

Sample template by Isabel, Real Estate Broker and Owner of RE/MAX Ocean Surf and Sun:

What to write in a real estate thank you note after showing your client’s home:

Hi X, 

It was great seeing you today! I’m glad we were able to view a few properties and appreciate all the feedback. I would suggest, think about the properties we saw today and see if there is anything you would like to add/remove from your criteria list. In the meantime, I will run a search to see if anything else came on the market that fits your criteria.

Sample template by Brett Ringelheim, Licensed Real Estate Salesperson:

What should you write when they’ve selected you as their buyer’s agent?

Dear ______,

Thank you so much for selecting me as your buyer’s agent. I am excited to help you find the perfect home and work with you through the entire process. I know that it will be a smooth and easy experience with me by your side!

Sincerely,

(your name)

Sample template by Paul, Principal at Independent Property Group Gungahlin

What to say in a real estate thank you note after close of escrow?

Dear [Insert Client Name]

Congratulations on the purchase of your new forever home! Enclosed, please find a flash drive of all documents, reports and disclosures for your records for a more convenient reference in the future. Please keep these items and documents for a minimum of 3 years.

Our business is built on consistent dedication, loyalty and trust. I appreciate you choosing us to represent you and hope that in the future I will have the opportunity to not only work with you, but your family and friends too!

Should you have any questions regarding this transaction or local real estate, please contact me directly at [insert company or agent phone number].

Thank you,
[Insert Agent Name]

Sample template by Nicole M. Christopherson of NMC Realty

What to say in a real estate thank you note after you’ve met with a FSBO:

“Thank you very much for the opportunity to meet with you! We now understand the reasons you’d like to sell the home on your own. And as we discussed, we share the same goal!

We’re trying to get you the most amount of money in your pocket as possible after all fees- while saving you the most amount of time possible.

Our staging, photography and marketing are designed to get you the highest the price the market is willing to pay- which should more than cover the savings of listing yourself. We look forward to hearing from you on this listing.”

Sample template by Ryan Waller, Realtor with GuelphToday 

Rationale: acknowledge their position (cost savings). acknowledge the goal. propose a solution that benefits both parties.

Thank you note example of what to say after a client attends your virtual event:

Dear [NAME],

I appreciate your participation in my virtual event about [SHORT SUMMARY]! 

It was a great opportunity to learn about you and your real estate needs as well as to educate you about [XYZ]. I hope you enjoyed the presentation and learned from it. 

If you wouldn’t mind, I would love to hear feedback regarding the virtual event, so please let me know what you liked about it, what could be improved, and what you would like to learn more about for the next virtual event. 

Thank you again for attending and I will add you to our mailing list so you have information for the next event as well as my personal contact information for all of your real estate needs! 

Sincerely,

[YOUR NAME]

Sample template by Gina Baker, Real Estate analyst at Fit Small Business

How do you say thank you to a realtor? 

Yes, the realtor certainly made money from the interaction. Yes, there was an exchange of goods. Yes, it was their job. But also, there’s nothing wrong with thanking your realtor for helping you find and buy the home of your dreams. Gratitude is always a good thing. Here’s an example of what you can say in your thank you note to your realtor:

Dear John,

On behalf of myself and Mitsy, we want to thank you for your tireless efforts this last year in helping us find the perfect home to start our new family. You totally understood our high standards and never tried to bring them down. We really appreciate that. Thank you for being so personable and helpful throughout the whole process, we won’t forget it! 

All the best,
Two very happy homeowners

General strategic tips from Real Estate professionals to help you write the most effective thank you notes.

You’ve got your sample templates ready to rumble. You’re all full of ideas for what to say in your own real estate thank you note, but we’re not done yet. As thank you note savants here at Postable, we’re always on the lookout for ways to make the message inside the card stand out from the rest. So we wanted to know if there were any secrets of the trade that even we didn’t know about. 

The following are small, but mighty strategic tips to help you write the worlds’ greatest Real Estate thank you note and help your business boom.

Add personal tidbits you learned about your client during the course of your work with them. 

William Kim –– a licensed Associate Broker with Corcoran in Brooklyn, NY–– suggests adding something totally unrelated to the business at hand. For example, mentioning a hobby that the two of you bonded over or something your client mentioned in passing (this will show them you were really paying attention). 

“I hope to see you on a running trail.” 

Turn obstacles into something positive.

William Kim also suggests taking what may have been a hardship during the whole process and spinning it to something beneficial. After all, you want to leave your clients feeling good about the whole ordeal so if there were problems, make sure to address them. 

“This deal came with obstacles, but I’m glad it did because we learned and grew from it.”

Send the thank you note 24-48 hours after the deal is finalized.

Scott Rubzin, founder of Tiffany Property Investments LLC, says timing is important. Don’t wait! “It just shows the client that you were invested in getting a dream home for them. They might even refer you to other people.”

Keep notes about your clients to refer back to for thoughtful details.

It’s difficult to remember all the small details about every one of your clients especially if there are quite a few. In order to make your thank you notes personal, it’s important to include such details. So Jason Simard, Realtor & Owner of Sims Real  Estate Group, suggests maintaining “record notes of your clients where you can store all you know or observe about your client.”

Provide additional information helpful to a homeowner.

You’ve helped them buy their new home, but don’t let that be the end of your usefulness. Patrick O’Sullivan, CCIM, suggests providing information on home related services. If you have a partnership with a construction firm or electrician or plumbers, add this information to your card. This way they’ll continue to keep you in mind and keep the relationship going. 

Avoid a sales push. 

“It’s tempting to add a final push to your thank-you, such as a request for a reference or a follow on your real estate Instagram account. However, doing so will negate all of the positive energy you generated with your handwritten, personalized, and considerate note. Resist the urge to give in. Our thank-you card templates for real estate agents specify that the receiver can contact you at any moment. That is all there is to it. Trust that your card is working hard to keep you in front of people’s minds.” –– Gerrid Smith, CEO & Founder of Property Tax Loan Pros

Use a photo of a local favorite spot or artwork from a local artist.

Lauren Clark ––Texas Realtor from Dripping Springs –– says she likes using an image created by a local artist of “an iconic Texas swimming hole that is just 20 minutes down the road.”

Other occasions when you want to stay in touch:

Sending a thank you note to your real estate clients at the end of your business together, while crucial, should not be the end of the conversation. These clients, assuming you did a good job, are a great source of future referrals and even potential sources of future business. People move. Maybe they’ll need to sell the new house they just bought using your services or perhaps their close friends do. If you wish to use this to your advantage, you’ll need to keep in touch.

Now, following your clients on Instagram is an option (if your relationship makes that appropriate), but you want to make certain your professional services are at the top of their minds. Instagram, however delightfully entertaining, is not going to cut it. You need to periodically touch base with your clients with a light professional message. Snail mail, however old school, is the best way to do just that. There’s a reason why you couldn’t just send your clients a quick thank you note via Instagram messenger. 

There are a few key occasions you can use to your advantage throughout the year to touch base with your previous clients without being pushy or salesy. And that last point is key. When you send snail mail, unless you’re actually trying to sell something – avoid salesy language. 

“It’s tempting to add a final push to your thank-you, such as a request for a reference or a follow on your real estate Instagram account. However, doing so will negate all of the positive energy you generated with your handwritten, personalized, and considerate note. Resist the urge to give in. Our thank-you card templates for real estate agents specify that the receiver can contact you at any moment. That is all there is to it. Trust that your card is working hard to keep you in front of people’s minds.” –– Gerrid Smith, CEO & Founder of Property Tax Loan Pros

So, what other times can you send your clients a card? 

Happy House-a-versary

These anniversary cards act as tiny reminders of the service you provided your clients. It’ll help place you back into their thoughts associated with something positive. 

Client Birthday

Another occasion to send your previous real estate clients a card is on their birthday. While most other businesses will be emailing your clients some sort of sale, you’ll find yourself in a small pool of those sending personal and thoughtful birthday cards. 

Easy does it: send a short and sweet birthday message to remind them of your personal touch. And while the message should be succinct and professional, don’t let that discourage you from choosing a birthday card design that’s a little less box-y and a little more unique. The more personal the card feels, the better. Definitely stick to your branding, but don’t feel like you have to send a birthday card with a logo on it.

Pro tip: You can schedule all of your birthday cards to all your clients for the entire year in one sitting. The cards will then get mailed for you automatically. Learn more about automated birthday cards. 

Holiday Cards

Last, but certainly not least you can touch base with your clients during the holidays. You’ve got three options: Thanksgiving cards, Holiday cards, or New Years cards. Each type of card has its own purposes.

If you choose Thanksgiving, your card will likely be the only one in the bunch, making it stand out and easy to remember. On the other hand, if you send Holiday cards you’ll be benefitting from the jolly feels of the season. And finally, New Years cards are a lovely way to look to the future. These are a great option if the season got away from you and you couldn’t send the other cards in time. 

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